However, it seems that the brands Professional Email List would do well not to risk everything on the humor card in the little bird's social network because, although it may not seem like it, laughter has an expiration date. Although Professional Email List the majority of Twitter users call the brands present there "funny", approximately one in two Twitter users believes that the excessive reliance of brands on humor can come to be perceived as "modest" . This follows from the Professional Email List report of the microblogging social network.
To carry out this study, Twitter Professional Email List placed 5,000 tweets from different brands under the magnifying glass and also interviewed 16,000 users in collaboration with the market research company Sparkler. The social network Professional Email List also allied itself with the company specializing in «audience intelligence» Pulsar to analyze Professional Email List each and every one of the tweets published by 20 major brands over the last three years.
Although the conclusions of the investigation Professional Email List were published last week, the interviews Professional Email List undertaken by Sparkler were carried out in the period between May and June 2021. The fact that humor can come to be perceived as old or "modest" by people is a wake-up call for brands that invariably bet on funny Professional Email List content to encourage engagement on Twitter.